Disneys Moana Tops Thanksgiving Holiday Box Office

Walt Disney Co.s animated musical film Moana grossed $55.5 million in its first weekend, the third-best Thanksgiving box-office debut since 1982.

With songs from Hamilton creator Lin-Manuel Miranda, Moana outperformed three other new releases in U.S. and Canadian theaters, ComScore Inc. said in an e-mailed statement Sunday. The movie missed the $72.5 million estimate of analysts at BoxOfficePro.com.

The Burbank, California-based studio had already won seven of the top eight highest Thanksgiving opening three-day weekends, adjusted for inflation, thanks to movies like Toy Story and Frozen. In 2013, Frozen set the record with $67.4 million, according to BoxOfficePro.com. Toy Story 2 in 1999 had sales of $57.4 million.

The success of Moana tightens Disneys grip on the box office ahead of the release of another Star Wars film in December. The tale of a Pacific Islander girl won almost universal acclaim: 97 percent of critics gave it positive reviews, according to Rottentomatoes.com. When a South Pacific islands resources and population begin to dwindle, the teenage princess defies her fathers orders and sets sail in search of help from the demigod Maui, voiced by Dwayne Johnson. The movie cost an estimated $150 million to produce, not including marketing expenses, according to Imdb.com.

Of the other new releases, Paramount Pictures Allied fared best. The film placed fourth and collected $13 million, trailing Box Office Mojos forecast of $18 million over the three-day weekend. Marion Cotillard and Brad Pitt star as spies who fall in love during World War II, but their relationship is thrown into doubt over suspicions that one is a double agent.

Broad Green and Miramaxs $26 million comedy Bad Santa 2 placed seventh and took in $6.1 million. BoxOfficePro had the debut pegged at $6.75 million. 20th Century Foxs romantic drama Rules Dont Apply, featuring Warren Beatty, placed 12th with $1.6 million against a forecast of $4.5 million from Hollywood Stock Exchange.

For the five-day holiday period that started Wednesday, Moana generated $81.1 million, second-best behind the $93.6 million generated by Frozen, ComScore said.

Read more: http://www.bloomberg.com//news/articles/2016-11-27/disney-s-moana-tops-thanksgiving-holiday-weekend-box-office