New York (CNN Business)Bed Bath & Beyond is struggling, and its turnaround plan includes shutting down about 40 locations this year and testing new ideas with “lab” stores that sell more home decor and food products.
Steven Temares told investors during an earning call earlier this week that Bed Bath & Beyond started experimenting with 21 “next-generation lab stores” last year, and they’ve fared better than other locations.
The lab stores have “a greater emphasis on home decor, food and beverage, and health and beauty care,” Temares said, and different layouts that aim to give shoppers better views of the merchandise.
Sales in the experimental stores were 2.2% higher than comparable Bed Bath & Beyond(BBBY)
stores over the past four weeks, Temares said on Wednesday. Customers spent more, and the company earned higher margins.
It plans to bring what it learns at those stores to locations across the country.
The home goods chain has struggled to compete with traditional retailers such as Walmart(WMT)
, as well as online retailers Amazon(AMZN)
ad discounters like TJ Maxx and its HomeGoods arm.
Last month, three activist funds said they have built a roughly 5% stake in Bed Bath & Beyond. They said they would attempt to overhaul the company’s management team.
On Wednesday, Bed Bath & Beyond said it would nominate a new lead director to its board and revamp its corporate governance structure. It plans to announce additional changes to the board in the future.
The group wants Bed Bath & Beyond to trim its product selection and beef
up the in-store experience to drive traffic back to stores. They’re also
pressuring the company to improve margins by selling more of its own products.
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